Trade shows provide the best face-to-face marketing effort but shifts in economics and demographics are important to note.
MORE SHOWS?
Globalization has opened the doors to new and expanded
shows around the world. The greatest increases are in
China, India and other parts of the Asian marketplace.
MORE COMPETITION?
Time is short and trade shows face competition from
corporate events, from golf events as association
fund-raisers or just networking to anything else in the
corporate incentive and consumer experiential marketing kit.
MORE CONSOLIDATION?
Show organizers and owners are aging or changing focus.
From major owners to small shows, show management
firms are selling to larger firms or specialist organizers.
MORE OUTSOURCING
When owners and organizers realize they can?t keep up with
new technology, rapidly growing markets, or shifts in
association demographics or industry economics, they
increasingly look for outside experts to handle all or part of
the trade show job.
MORE OPTIONS
Companies may opt to decrease space at big shows and
spread the dollars among smaller regional or local shows,
utilizing dealer, agent and representative networks to
spread the word about the company
MORE EMPHASIS ON MARKETING
Thanks to technology, there are more outlets for marketing ?
e-mail, blogs, iPods and RFID follow-through ? plus retro
(but much appreciated) hand-written invitations. Smart
exhibitors know their markets and how to reach them.
Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc,, now celebrating its 10th year, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows.
Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars. Contact her at 804-355-7800 or check the site http://www.TradeShowTraining.com
Article Source: http://EzineArticles.com/?expert=Julia_O'Connor
